nATIVE SHOES INFLUENCER STRATEGY

The Problem

Purpose-led shoe brand, Native Shoes did not have a dedicated creator and influencer marketing strategy, leaving a major cultural and content growth channel underutilized. Despite strong product storytelling and occasional brand partnerships, there was no structured program for creator collaborations, influencer seeding, or UGC development. As a result, the brand had a limited pipeline of user-generated content and minimal amplification of partnerships across social platforms.

Some Wins…

• Grew social traffic to Native Shoes website by 19% MoM.

• Generated earned media through celebrity placements with Hilary Duff and influencer Jillian Harris.

• Led product seeding initiatives alongside PR agency, building relationships with 300+ influencers across North America in under two months.

• Supported strategic brand partnerships with companies including Crayola and Disney, delivering influencer-led campaigns that generated 5M+ in audience reach.

• Owned end-to-end creator partnerships — from sourcing and negotiation to campaign execution and review — working with dozens of creators on an ongoing basis and increasing the brand’s UGC asset library by 900%.