EMAIL MARKETING

I’ve led email marketing strategies across a handful of brands, helping turn inboxes into a place people actually want to visit. From planning newsletters, writing copy and building automations to refining segmentation and sign-up journeys, I’ve worked hands-on across the full email lifecycle. I love balancing creativity with performance so emails feel thoughtful, relevant, and worth opening (not just another thing to delete). The goal is simple: good storytelling, smart targeting, and emails that people actually click.

Some Wins…

  • Increased Fluevog email subscriptions by 47%, YoY.

  • Increased Fluevog SMS conversions by 286%, YoY.

  • Developed a robust welcome journey and email automation strategy for B Yoga & Halfmoon, generating an additional $45K in revenue in less than a month.

  • Implemented cart abandonment journeys for Fluevog SMS & Email channels, generating over $130K in revenue in under 6 months.

  • Optimized Connally Goods’ email strategy, increasing email-attributed revenue by 136%.

Select Works

Le Labo Tonka 45 fragrance amid gold hoop earrings.
Gold pointed toe heels paired with pink socks.

User Generated Content

Creative Production

Gentle Fawn Brand Book