gENTLE FAWN
BRAND BOOK

As Marketing Communications Lead, I contributed to the development of Gentle Fawn’s first-ever brand book, a foundational tool created to protect and guide the brand as it scaled. The project defined brand voice, visual identity, and storytelling pillars, aligning internal teams and external partners under a shared vision.

It became the go-to reference for campaigns, content, and collaborations, ensuring the brand showed up cohesively across every channel and always felt unmistakably Gentle Fawn: feminine, effortless, and thoughtfully consistent.