Marketing with a fashion Insider’s eye
& a commercial strategist's brain.

Hi, I’m

Kelsey

CREATIVE.
FASHION ENTHUSIAST.
DIGITAL MARKETING PRO.

10 years of helping fashion and lifestyle brands replace reactive marketing with a strategy that gives every campaign, email, launch, and piece of content a clear purpose.

AREAS OF EXPERTISE

  • I’ve led 100+ photo and video shoots end-to-end (yep, I counted), owning every stage of the process. From concept development and sourcing pieces to creating shot lists, directing on-set production, and reviewing final assets. Safe to say, I know my way around a set.

  • Brand marketing is easily my favourite space to work in. Whether it’s building internal SOPs, defining a tone of voice, creating content guidelines, or leading market research, I help brands get clear on who they are and why they matter. I develop brand personas, values, and messaging frameworks that create consistency across every customer touchpoint—so the brand doesn’t just look good, it actually feels cohesive.

  • Social has been a constant in every role I’ve had and so naturally, I have come to know what actually works, and more importantly, how to make it work for your business. I create content that’s aligned with clear goals and built to drive measurable results. No guesswork here. Just strategy that performs.

  • A direct revenue driver at its core, my email and SMS work includes building out large-scale automations, platform migrations, and robust newsletter strategies. I focus on building systems that nurture audiences, convert consistently, and scale with the business.

  • I’ve built and managed in-house gifting programs from scratch, led influencer campaigns reaching over 5 million people, executed nation-wide product seeding campaigns, and collaborated closely with international PR agencies. I understand how to leverage influencer marketing not just for reach, but to build trust, community, and long-term brand equity.

  • I have created UGC for brands of all shapes and sizes. Photo, video, blogs. I can bring a brief to life or propose a creative direction that feels aligned and on-brand. My sweet spot? Showing off the product (or service) in a way that feels organic yet aspirational.

Let's Work Together

Brands I’ve Built With…

UGC

Select Works

FLUEVOG CONTENT STRATEGY
GENTLE FAWN BRAND BOOK
CREATIVE PRODUCTION
EMAIL MARKETING
INFLUENCER RELATIONS
USER GENERATED CONTENT

Word Around Town

“Kelsey is incredibly knowledgeable in the space of digital marketing, branding, and tuned into empathy to speak with authenticity. She is a true professional. Creative, informed, thoughtful, innovative and practical.”

— April Dutheil, Crystal Cabin Gallery

“She is driven, confident and talented in all aspects of the creative space. With a strong attention to detail and vision, Kelsey has been an immense help to both me and my marketing agency.”

- Kate Fisher, Time Is Now Marketing Agency

“With a keen eye for what is relevant and impactful, Kelsey brings a wealth of creative ideas to her work while remaining exceptionally organized and goal-oriented, ensuring results are delivered on time. An amazing marketer and true fashion enthusiast, Kelsey consistently elevates every project she touches.”

— Luiza Libardi, John Fluevog Shoes